Helping to preserve the natural treasures of the Dead Sea

True to our philosophy of protecting the innate beauty and resources of the region, we have cultivated a passionate and caring relationship with the Dead Sea, working and living along its hypnotic shores. The Company’s activities are undertaken with a view towards preserving the pristine environment and delicate balance of the natural forces in the Dead Sea region. The healthy harvest of crystallized minerals, Dead Sea mineral mud and desert plants, which grow in the pure air of this magical region, is conducted responsibly - we only take what is strictly needed, enabling Nature to effortlessly replenish itself.

Our manufacturing processes are non-polluting and environmentally conscious. No animals are involved in testing phases and all of our products are encased in recyclable tubes, bottles and jars.